Market-Based Management: International Edition

Best, Roger

ISBN 10: 0132848163 / ISBN 13: 9780132848169

Edité par Pearson Educacion, 2011

A propos de cet article

couverture souple, moyen format , bon état. . 2296767 - Market-Based Management: International Edition, Best, Roger, Pearson, 2013.

N° de réf. du vendeur 2296767

Détails bibliographiques

• Titre: Market-Based Management: International Edition
• Éditeur: Pearson Educacion
• Date de parution: 2011
• Langue: anglais
• ISBN à 10 chiffres: 0132848163
• ISBN à 13 chiffres: 9780132848169
• Reliure: Couverture souple
• Édition: Edition internationale
• État de l'article: good

A propos de ce titre

Synopsis

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.