Market-Driven Management: Using The New Marketing Concept to Create a Customer-Oriented Company
Webster Jr., Frederick E.
ISBN 10: 0471595764 ISBN 13: 9780471595762
Edité par Wiley, 1994
Ancien(s) ou d'occasion
Couverture rigide
Vendeur
Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
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A propos de cet article
Description :
Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. N° de réf. du vendeur T09B-03172
Synopsis :
Providing incisive analyses of the most recent marketing advances, this study summarizes the latest research and the best practices from industry, illustrating innovation which works successfully and marketing practices that have failed. The "Portable MBA" series has been developed to cover the core curriculum of a typical MBA course. Each volume offers practical overviews of insights and information needed for the MBA programmes. Although not specifically designed as a course book, each book provides comprehensive coverage of primary business functions.
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Détails bibliographiques
Titre : Market-Driven Management: Using The New ...
Éditeur : Wiley
Date d'édition : 1994
Reliure : Couverture rigide
Etat : Very Good
Etat de la jaquette : Jaquette