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D�tails bibliographiques

Titre: Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)
�diteur: A Butterworth-Heinemann Title 29/09/1997
Date de parution: 1997
Langue: anglais
ISBN � 10 chiffres: 0750632852
ISBN � 13 chiffres: 9780750632850
Reliure: Couverture souple
�dition: 2�me �dition
�tat de l'article: Very Good

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Synopsis

Aims to take marketing back to basics. The reader confronts critical questions in the organization of marketing: understanding the nature of the marketplace, how the critical processes of marketing planning and budgeting are managed and ensuring commitment where it matters.

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