Num Pages: 490 pages, 102 black & white illustrations, 6 black & white tables, 21 black & white halftones, 81 b. BIC Classification: KJC; KJS. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 192 x 246 x 39. Weight in Grams: 1172. . 2016. 5th Edition. Paperback. . . . . Books ship from the US and Ireland.

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D�tails bibliographiques

Titre: Market-Led Strategic Change: Transforming the process of going to market
�diteur: Taylor & Francis Ltd
Date de parution: 2016
Langue: anglais
ISBN � 10 chiffres: 0415834279
ISBN � 13 chiffres: 9780415834278
Reliure: Couverture souple
�dition: 5�me �dition
�tat de l'article: New

A propos de ce titre

Synopsis

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

� propos de l?auteur

Nigel F. Piercy BA, MA, PhD, DLitt, FCIM was previously Associate Dean and Professor of Marketing and Strategy at Warwick Business School, having earlier held a chair in strategic marketing at Cranfield School of Management. Before Cranfield and Warwick, he held the Sir Julian Hodge Chair in Marketing and Strategy at Cardiff Business School.

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