Market-Led Strategic Change: Transforming the process of going to market

Piercy, Nigel F.

ISBN 10: 0415834279 / ISBN 13: 9780415834278

Edité par Routledge, 2016

A propos de cet article

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Détails bibliographiques

• Titre: Market-Led Strategic Change: Transforming the process of going to market
• Éditeur: Routledge
• Date de parution: 2016
• Langue: anglais
• ISBN à 10 chiffres: 0415834279
• ISBN à 13 chiffres: 9780415834278
• Reliure: Paperback
• Édition: 5ème Édition
• État de l'article: Used; Very Good

A propos de ce titre

Synopsis

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

À propos de l?auteur

Nigel F. Piercy BA, MA, PhD, DLitt, FCIM was previously Associate Dean and Professor of Marketing and Strategy at Warwick Business School, having earlier held a chair in strategic marketing at Cranfield School of Management. Before Cranfield and Warwick, he held the Sir Julian Hodge Chair in Marketing and Strategy at Cardiff Business School.