Marketers Are From Mars, Consumers Are From New Jersey

Bob Hoffman

ISBN 10: 1508977119 / ISBN 13: 9781508977117

Edité par CreateSpace Independent Publishing Platform, 2015

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G1508977119I4N00

Synopsis :

In marketing today, delusional thinking isn't just acceptable -- it's mandatory. In "Marketers Are From Mars, Consumers Are From New Jersey", Bob Hoffman, author of "101 Contrarian Ideas About Advertising" and "The Ad Contrarian" explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention -- fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.

À propos de l?auteur: Bob Hoffman is an author, speaker, and partner in Type A Group, LLC, a company that consults to marketers, advertisers and media. He is author of "101 Contrarian Ideas About Advertising," "The Ad Contrarian," and "The Ad Contrarian" blog, which was named one of the world's most influential advertising and marketing blogs by Business Insider. In 2012, Bob was selected "Ad Person of the Year" by the San Francisco Advertising Club. Bob founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. He retired from Hoffman/Lewis in 2013. Previously, Bob was ceo of Mojo USA and president and creative director of Allen & Dorward. Bob has created advertising for McDonald's, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to think about. He has served on several boards including the Advertising and Marketing International Network, and spent a year as Special Assistant to the Executive Director of the California Academy of Sciences. Bob is a frequent speaker at industry conferences, business meetings, and advertising and marketing events.

Détails bibliographiques

Titre : Marketers Are From Mars, Consumers Are From ...
Éditeur : CreateSpace Independent Publishing Platform
Date d'édition : 2015
Reliure : Paperback
Etat : Very Good
Etat de la jaquette : No Jacket