Marketer's Toolkit

Harvard Business Review

ISBN 10: 1591397626 / ISBN 13: 9781591397625

Edité par Harvard Business Review Press, US, 2006

A propos de cet article

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

N° de réf. du vendeur LU-9781591397625

Détails bibliographiques

• Titre: Marketer's Toolkit
• Éditeur: Harvard Business Review Press, US
• Date de parution: 2006
• Langue: anglais
• ISBN à 10 chiffres: 1591397626
• ISBN à 13 chiffres: 9781591397625
• Reliure: Paperback
• État de l'article: New
• Poids: 402 grammes

A propos de ce titre

Synopsis

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.

The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.