The Marketing of Academic, National and Public Libraries Worldwide | Marketing, Branding, Community Engagement
Langue : anglais
Edité par Elsevier Science & Technology, 2023
- Livre broché
- Neuf



Vendeur : preigu, Osnabrück, Allemagnepreigu
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Ajouter au panierA propos de cet article
The Marketing of Academic, National and Public Libraries Worldwide | Marketing, Branding, Community Engagement | David Baker (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2023 | Elsevier Science & Technology | EAN 9780443134357 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
N° de réf. du vendeur 126675913
- Titre
- The Marketing of Academic, National and Public Libraries Worldwide | Marketing, Branding, Community Engagement
- Auteur
- David Baker (u. a.)
- Éditeur
- Elsevier Science & Technology
- Année de publication
- 2023
- État de l'article
- Neu
- Reliure
- Taschenbuch
- Langue
- anglais
- ISBN à 10 chiffres
- 0443134359
- ISBN à 13 chiffres
- 9780443134357
- Poids de l'article
- 1 234 grammes
- Dimensions
- 225 x 149 x 40 mm
- Catalogues du vendeur
- Bücher
This book contains 45 interviews with academic, national and public librarians from 19 different countries and territories. So many voices! The focus is on the librarians themselves who have played an important role in the marketing and branding of libraries and have designed the processes to engage communities. What is intriguing to the reader is just how far the attitudes and perceptions of librarians affect the salience and achievements of any marketing practice in the library. These attitudes and perceptions fall out of the interview conversation and onto the page." International Journal of Education & Literacy Studies
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À propos de l’auteur
Dr Patrick Lo is currently serving as the Director of the Liberal and Martial Arts Association (Hong Kong). From 2012-2018 he served as Associate Professor at the Faculty of Library, Information and Media Studies at the University of Tsukuba, Japan. He earned his Doctor of Education from the University of Bristol (U.K.), and has a Master of Arts in Design Management from the Hong Kong Polytechnic University, a Master of Library & Information Science from McGill University (Canada), and a Bachelor of Fine Arts from Mount Allison University (Canada).
He also took part in a one-year academic exchange at the University of Tübingen in Germany from 1990-91. He is efficient in Chinese (both Cantonese and Putonghua), English and German. Dr. Patrick Lo has presented about 100 research papers and project reports focusing on librarianship, humanities, and education at different local and international workgroup meetings, seminars, conferences, etc., including: Mainland China, Hong Kong, Austria, France, Germany, Italy, Japan, Korea, Turkey, United States, and Sweden, and at institutions including the Library of Congress (U.S.), Austrian National Library (Vienna), University of Vienna, National Library of France (Paris), National Institute of Informatics (Japan), Konrad-Zuse-Center for Information Technology (Berlin), etc. His research interests and areas of specialty include: comparative studies in library and information science (LIS); art and design librarianship and information literacy.
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