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Vendeur AbeBooks depuis 6 avril 2009
May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. N° de réf. du vendeur 16106639-5
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel
Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques--and achieve optimum results.
Practical exercises in each chapter help you apply and reinforce techniques as you learn.
Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.
À propos de l?auteur:
Wayne L. Winston is John and Esther Reese chaired Professor of Decision Sciences at the Indiana University Kelley School of Business and will be a Visiting Professor at the Bauer College of Business at the University of Houston. He has won more than 45 teaching awards at Indiana University. He has also written numerous journal articles and a dozen books, and has developed two online courses for Harvard Business School.
Titre : Marketing Analytics : Data-Driven Techniques...
Éditeur : Wiley
Date d'édition : 2014
Reliure : Couverture souple
Etat : good
Vendeur : Evergreen Goodwill, Seattle, WA, Etats-Unis
paperback. Etat : Good. N° de réf. du vendeur mon0000314077
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Vendeur : Goodwill Books, Hillsboro, OR, Etats-Unis
Etat : acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included. N° de réf. du vendeur GICWV.111837343X.A
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Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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