Marketing the Arts: An Introduction. Cet article n’est pas disponible.
Langue : anglais
Edité par Rowman & Littlefield, 2020
- Livre relié
- Neuf
Vendeur : Ria Christie Collections, Uxbridge, Royaume-UniRia Christie Collections
Vendeur AbeBooks depuis 25 mars 2015
Etat: Neuf
EUR 110,85
A propos de cet article
In English.
N° de réf. du vendeur ria9781538128947_new
- Titre
- Marketing the Arts: An Introduction
- Auteur
- Rhine, Anthony
- Éditeur
- Rowman & Littlefield
- Année de publication
- 2020
- État de l'article
- New
- Reliure
- Couverture rigide
- Langue
- anglais
- ISBN à 10 chiffres
- 1538128942
- ISBN à 13 chiffres
- 9781538128947
- Poids de l'article
- 680 grammes
With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches-by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.
The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses:
market researchmarketing strategyvalue creationbrandingcustomer acquisitionmarket distributionpricing strategysustaining customers and value
Features include:
Discussion questions and classroom activitiesCase studies of real life situationsCommentary by current professional practitionersCompanion website
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