Marketing Concepts for Libraries and Information Services

De Saez, Eileen Elliott

ISBN 10: 1856044262 / ISBN 13: 9781856044264

Edité par Facet Pub, 2002

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Synopsis :

The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work. This textbook introduces to practitioners a wide range of marketing concepts and techniques suitable for library and information services. Fully revised and updated, this second edition contains a new chapter on marketing in the digital age, which explores the potential of e-marketing for librarians and information managers, data mining and customer relationship management, and the current marketing focus.

À propos de l?auteur: Eileen Elliott de Saez is a Chartered Marketer, one of the first in the UK, and was until recently Senior Lecturer at the School of Information Studies, University of Northumbria.

Détails bibliographiques

Titre : Marketing Concepts for Libraries and ...
Éditeur : Facet Pub
Date d'édition : 2002
Reliure : paperback
Etat : Very Good