Marketing and PR: Getting Customers and Keeping Them.without Breaking the Bank (Business on a Shoestring)

Nick Wilde,Philip R. Holden

ISBN 10: 140813988X / ISBN 13: 9781408139882

Edité par A & C Black Publishers Ltd 19/09/2011, 2011

Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9781408139882

Synopsis :

Marketing and PR are essential if you are to spread the good word about your business. You may have the best products and services available, but if no-one knows about them, you won't benefit. Packed with ideas that really work and step-by-step advice, this book will help you get the most from your business.

À propos des auteurs: Nick Wilde is an academic and founder of www.pleasewalkonthegrass.com, the creative challenge consultancy.

Philip Holden is Senior Lecturing in Marketing at the University of Greenwich. He established the Small Business MBA at Greenwich University, London, and is the Programme Leader for the full-time MA in Strategic Marketing Communications.

Détails bibliographiques

Titre : Marketing and PR: Getting Customers and ...
Éditeur : A & C Black Publishers Ltd 19/09/2011
Date d'édition : 2011
Reliure : Paperback
Etat : Very Good