AI Marketing Essentials | Concepts and Practice for the Digital Age
Langue : anglais
Edité par Taylor & Francis Ltd, 2026
- Livre relié
- Neuf

Vendeur : preigu, Osnabrück, Allemagnepreigu
Vendeur AbeBooks depuis 5 août 2024
Etat: Neuf
EUR 247,10
Quantité disponible : 1 disponible(s)
Ajouter au panierItem description from seller
N° de réf. du vendeur 135329107
- Titre
- AI Marketing Essentials | Concepts and Practice for the Digital Age
- Auteur
- Jagdish N. Sheth (u. a.)
- Éditeur
- Taylor & Francis Ltd
- Année de publication
- 2026
- État de l'article
- Neu
- Reliure
- Buch
- Langue
- anglais
- ISBN à 10 chiffres
- 1032818832
- ISBN à 13 chiffres
- 9781032818832
- Poids de l'article
- 551 grammes
- Dimensions
- 244 x 170 x 14 mm
- Catalogues du vendeur
- Bücher
AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoretical frameworks for understanding its fast-growing potential in the development and implementation of successful marketing strategies.
By guiding the reader through the principles, tools, and techniques of AI in marketing, this comprehensive textbook will help readers understand how they can leverage AI to transform different marketing functions throughout the lifecycle of a product, from initial strategy to product development, pricing, and distribution. This book combines theoretical understanding with insights from industry to reinforce learning, featuring real-life examples and case studies from different industries and countries across the world. In the first section, the book introduces the AI marketing discipline and how it has evolved. It explains the fundamental AI concepts such as machine learning, big data, NLP, and algorithms, which are crucial to understanding how they work.
In further sections, the applications of these technologies are explored and explained in various marketing functions through case studies from multiple industries and concepts from marketing and technology. The application of these functions across retail, products, service, and business-to-business operations is then explored, followed by a critical discussion of the social and ethical dimensions and future directions for the use of AI in marketing.
An accessible guide for understanding the AI marketing space, this book will suit undergraduate and postgraduate students as well as marketing professionals looking to build foundational knowledge in the concepts and impact of AI in marketing.
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
À propos de l’auteur
Jagdish N. Sheth is a renowned scholar and a global thought leader. He has been awarded the Padma Bhushan Award. The award is India's highest civilian award for non-resident Indians (NRI), literature, and education. He has published more than 300 research papers and 30 books across various disciplines and is the Charles H. Kellstadt Professor of Business at Emory University's Goizueta Business School.
Varsha Jain is the professor of marketing at ESSCA School of Management, France, and is co-editor of the Journal of Consumer Behavior and associate editor for Psychology and Marketing. She has received multiple awards and authored over 180 publications, including multiple papers in A* and A journals and books worldwide.
« A propos de ce titre » peut appartenir à une autre édition de cet ouvrage.
preigu
Osnabrück, Allemagne
Vendeur AbeBooks depuis 5 août 2024
Frais d'expédition de Allemagne vers Etats-Unis
| Article | 60 à 60 jours ouvrés | 60 à 60 jours ouvrés |
|---|---|---|
| Premier article | EUR 70,00 | EUR 70,00 |
Modes de paiement
Description de la boutique
Spécialité
Bücher, SpielwarenProfil professionnel du vendeur
preigu GmbH & Co. KG
Lengericher Landstraße 19
Osnabrück, Allemagne 49078
Conditions de vente
About Us
Legal website operator identification:
preigu GmbH & Co. KG
Lengericher Landstr. 19
49078 Osnabrück
Germany
Telephone: +49 (0) 541 / 580 72 84
Email: mail@preigu.de
VAT No: DE 455 380 498
AG Osnabrück - HRA 209647
PhG: preigu Verwaltung GmbH
AG Osnabrück - HRB 221793
CEO: Ansas Meyer
We are neither willing nor obliged to participate in dispute resolution proceedings before consumer arbitration boards.
We are a member of the initiative "FairCommerce" since 30.11.2016.
For more information, see: https://www.haendlerbund.de/de/haendlerbund/interessenvertretung/faircommerce
Droit de rétractation
Instructions for revocation
Right of withdrawal for the sale of goods
Revocation right for consumers
(A ‘consumer' is any natural person who concludes a legal transaction which, to an overwhelming extent, cannot be attributed to either his commercial or independent professional activities.)
Instructions for revocation
Revocation right
You have the right to revoke this contract within 14 days without specifying any reasons.
The revocation period is 14 days with effect from the day,
-
on which you or a third party nominated by you, which is not the carrier, had taken possession of the products, provided you had ordered one or more products within the scope of a standard order and this/these product/products is/are delivered uniformly;
-
on which you or a third party nominated by you, which is not the carrier, had taken possession of the last product, provided you had ordered several products within the scope of a standard order and these products are delivered separately;
-
on which you or a third party nominated by you, which is not the carrier, had taken possession of the last part delivery or the last unit, provided you had ordered a product, which is delivered in several part deliveries or units;
To exercise your right of withdrawal, you must inform us (preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, Telephone number: +49 (0) 541 / 580 72 84, E-Mail address: mail@preigu.de) by means of a clear declaration (e.g. a letter sent by post, or an e-mail) of your decision to withdraw from this contract. You can use the attached model withdrawal form for this purpose, which is, however, not mandatory.
You can also exercise your right of withdrawal online by clicking on a button labelled accordingly (such as ‘Withdraw from contract' or similar) on the AbeBooks/ZVAB website. If you use this online function, you will immediately receive a confirmation of receipt on a durable medium (e.g. via email) containing information on the content of the withdrawal notice, as well as the date and time of its receipt.
In order to safeguard the revocation period, it is sufficient that you send the notification about the exercise of the revocation right before the expiry of the revocation period.
Consequences of the revocation
If you revoke this contract, we shall repay all the payments, which we received from you, including the delivery costs (with the exception of additional costs, which arise from that fact that you selected a form of delivery other than the most reasonable standard delivery offered by us), immediately and at the latest within 14 days from the day on which we received the notification about the revocation of this contract from you. We use the same means of payment, which you had originally used during the original transaction, for this repayment unless expressly agreed otherwise with you; you will not be charged any fees owing to this repayment.
We can refuse the repayment until the products are returned to us or until you have furnished evidence that you have sent the products back to us, depending on whichever is earlier.
You must return or transfer the products to us immediately and, in any case, at the latest within 14 days with effect from the day on which you inform us of the revocation of this contract. The deadline is maintained if you send the products before the expiry of the 14 day deadline.
You bear the direct costs for returning the products.
You must pay for any depreciation of the products only if this depreciation can be attributed to any handling with you that was not necessary for checking the condition, features and functionality of the products.
Criteria for exclusion or expiry
The revocation right is not available for contracts
-
for delivery of products, which are not prefabricated and for whose manufacturing an individual selection or stipulation by the consumer is important or which are clearly tailored to the personal requirements of the consumer;
-
for delivery of products, which can spoil quickly or whose use-by date would be exceeded quickly;
-
for delivery of alcoholic drinks, whose price was agreed at the time of concluding the contract, which however can be delivered 30 days after the conclusion of the contract at the earliest and whose current value depends on the fluctuations in the market, on which the entrepreneur has no influence;
-
for delivery of newspapers, periodicals or magazines with the exception of subscription contracts. The revocation right expires prematurely in case of contracts
-
for delivery of sealed products, which are not suitable for return for reasons of health protection or hygiene if their seal has been removed after the delivery;
-
for delivery of products if they have been mixed inseparably with other goods after the delivery, owing to their condition;
-
for delivery of sound or video recording or computer software in a sealed package if the seal has been removed after the delivery.
Specimen - revocation form
(If you wish to revoke the contract, please fill up this form and send it back to us.)
-
To preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, Email address: mail@preigu.de :
-
I/we () herewith revoke the contract concluded by me/ us () regarding the purchase of the following products ()/
the provision of the following service () -
Ordered on ()/ received on ()
-
Name of the consumer(s)
-
Address of the consumer(s)
-
Signature of the consumer(s) (only in case of a notification on paper)
-
Date
(*) Cross out the incorrect option.