Marketing and Financial Management : New Economy - New Interfaces

Halliday, Michael, Walters, David

ISBN 10: 1403940975 / ISBN 13: 9781403940971

Edité par Palgrave Macmillan Limited, 2005

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP83008866

Synopsis :

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.

À propos de l?auteur: DAVID WALTERS is Professor of Marketing and Head of the Business Department in the Division of Economic and Financial Studies at Macquarie University in Sydney, Australia.; MICHAEL HALLIDAY is Professor of Management at the Sydney Graduate School of Management, Australia.

Détails bibliographiques

Titre : Marketing and Financial Management : New ...
Éditeur : Palgrave Macmillan Limited
Date d'édition : 2005
Reliure : Couverture souple
Etat : Very Good