Marketing of High-Technology Products and Innovations

Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley

ISBN 10: 0136049966 / ISBN 13: 9780136049968

Edité par Pearson, 2009

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. N° de réf. du vendeur ZBV.0136049966.VG

Synopsis :

For undergraduate and graduate courses on marketing high-tech products.

 

Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. 

Quatrième de couverture:

Cutting-edge treatment of the marketing of high-technology products and innovations

High-tech products and services are introduced in turbulent, chaotic environments, where the odds of success are often difficult to ascertain at best, and stacked against success at worst. In this complicated environment, thriving in the high-tech marketplace requires a mastery of a diverse set of skills and capabilities.

This book is designed to provide frameworks for systematic decision making about marketing in high-tech environments. In doing so, it offers insights about how marketing tools and techniques must be adapted and modified for high-technology products and services. It highlights possible pitfalls, mitigating factors, and the "how-to's" of successful high-tech marketing.

More information about this text and its supporting resources is available at: www.prenhall.com/mohr

Détails bibliographiques

Titre : Marketing of High-Technology Products and ...
Éditeur : Pearson
Date d'édition : 2009
Reliure : Couverture rigide
Etat : very_good
Edition : 3ème Édition