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D�tails bibliographiques

Titre: The Marketing Interview: 50 Answers to the Toughest Questions
�diteur: Impact Interview
Date de parution: 2018
Langue: anglais
ISBN � 10 chiffres: 0998120456
ISBN � 13 chiffres: 9780998120454
Reliure: Couverture souple
�tat de l'article: good

A propos de ce titre

Synopsis

In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:

Answers to marketing interview questions
Frameworks on how to tackle marketing case questions
Biggest mistakes marketing candidates make at the interview
Understand what interviewers are looking for, why they’re looking for it, and how to deliver it

This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:

CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company
Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest
Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,
And more…

Questions and answers covered in the book include:

What promotional strategies would you use for a Honey Nut Cheerios campaign?
Develop a social good campaign for Teavana.
Should Hidden Valley increase the price of its ranch dressing?
Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
Tell me about a terrible product that's marketed well.
And more...

This new second edition includes chapters on digital marketing including:

A/B Testing
Landing Page Testing
Lead Scoring
And more...

Pr�sentation de l'�diteur

In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:

Answers to marketing interview questions
Frameworks on how to tackle marketing case questions
Biggest mistakes marketing candidates make at the interview
Understand what interviewers are looking for, why they’re looking for it, and how to deliver it

This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:

CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company
Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest
Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,
And more...

Questions and answers covered in the book include:

What promotional strategies would you use for a Honey Nut Cheerios campaign?
Develop a social good campaign for Teavana.
Should Hidden Valley increase the price of its ranch dressing?
Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
Tell me about a terrible product that's marketed well.
And more...

This new second edition includes chapters on digital marketing including:

A/B Testing
Landing Page Testing
Lead Scoring
And more...

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

Goodwill of Silicon Valley?s mission is to support our employees, our customers, and people with challenging barriers to employment; to raise their standard of living and improve their lives through our services and social enterprise. Founded in Santa Clara County in 1928, Goodwill of Silicon Valley is dedicated to improving employment opportunities, increasing standards of living, providing economic independence, and restoring our clients? sense of self-worth. We do this through workforce creation, vocational training, and environmental stewardship. With 18 retail stores, an online store, an extensive reuse/recycling operation, and our Contract Services division, we help people overcome barriers to employment, build sustainable livelihoods, and transform their lives and communities.

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Goodwill of Silicon Valley
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