In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:

Answers to marketing interview questions
Frameworks on how to tackle marketing case questions
Biggest mistakes marketing candidates make at the interview
Understand what interviewers are looking for, why they’re looking for it, and how to deliver it

This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:

CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company
Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest
Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,
And more…

Questions and answers covered in the book include:

What promotional strategies would you use for a Honey Nut Cheerios campaign?
Develop a social good campaign for Teavana.
Should Hidden Valley increase the price of its ranch dressing?
Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
Tell me about a terrible product that's marketed well.
And more...

This new second edition includes chapters on digital marketing including:

A/B Testing
Landing Page Testing
Lead Scoring
And more...

Pr�sentation de l'�diteur

In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:

Answers to marketing interview questions
Frameworks on how to tackle marketing case questions
Biggest mistakes marketing candidates make at the interview
Understand what interviewers are looking for, why they’re looking for it, and how to deliver it

This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:

CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company
Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest
Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,
And more...

Questions and answers covered in the book include:

What promotional strategies would you use for a Honey Nut Cheerios campaign?
Develop a social good campaign for Teavana.
Should Hidden Valley increase the price of its ranch dressing?
Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
Tell me about a terrible product that's marketed well.
And more...

This new second edition includes chapters on digital marketing including:

A/B Testing
Landing Page Testing
Lead Scoring
And more...

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

Goodwill Southern California - We are a 501(c)(3) nonprofit organization whose mission is to help transform lives through the power of work. Goodwill Southern California serves individuals with disabilities or other vocational disadvantages and local businesses seeking qualified employees by providing education, skills training, work experience and job placement. In addition to our retail stores located throughout Southern California and in the Inland Empire, we also provide jobs and services such as secure shredding, e-recycling (computers and electronics), packaging and assembling, post retail recycling, etc. If you would like to know more about our company, our services, partnership opportunities or to make a donation, please either visit our website goodwillsocal.org, or contact us at our toll-free number, 1 (888) 4 GOODWILL. Thank you for your support of our mission to help others.

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Goodwill Industries of Southern California
342 N San Fernando Rd, Los Angeles, CA, 90031, U.S.A.

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