Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)

Kotler, Philip

ISBN 10: 0137228511 / ISBN 13: 9780137228515

Edité par Prentice Hall, 1994

A propos de cet article

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

N° de réf. du vendeur 00075646008

Détails bibliographiques

• Titre: Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
• Éditeur: Prentice Hall
• Date de parution: 1994
• Langue: anglais
• ISBN à 10 chiffres: 0137228511
• ISBN à 13 chiffres: 9780137228515
• Reliure: Couverture rigide
• État de l'article: Good

A propos de ce titre

Synopsis

Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action. Kotler underscores the importance of computers, telecommunications, and other new technologies in improving marketing planning, and performance.