Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0072315237. ISBN/EAN: 9780072315233. Pictures of this item not already displayed here available upon request. Inventory No: 1561026777.

N� de r�f. du vendeur 1561026777

Contacter le vendeur

Signaler cet article

D�tails bibliographiques

Titre

Marketing Management: A Strategic, Decision-Making Approach, 4th Edition

�diteur

McGraw-Hill/Irwin

Date de parution

2002

Langue

anglais

ISBN � 10 chiffres

0072315237

ISBN � 13 chiffres

9780072315233

Reliure

Softcover

�dition

Fourth Edition.

�tat de l'article

Very Good

Catalogues du vendeur

A propos de ce titre

Synopsis

Book by Harper W Boyd

Pr�sentation de l'�diteur

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

Full Service for your convenience, Please Inquire Anytime... We can be reached at (859) 253-1199 Cell or Land line (859) 748-0224 Concerning Rentals and or Book Sales

Visitez la page d�accueil du vendeur

Informations commerciales relatives au vendeur

a2zbooks
KY, U.S.A.

Conditions de vente et de livraison

Conditions g�n�rales de vente

Preferred Payment Methods: Payments from online credit card processing (Via the
Abe website).

WE DO NOT RECOMMEND money orders, checks or certified checks, AS THEY ADD AT A
WEEK TO TEN DAYS TO THE SHIPPING TIME. .

To pay with a credit card, simply use the credit option when checking-out on
Abe's website. WE DO NOT PROCESS CREDIT CARDS OURSELVES! Abe processes
everything, that is, WE NEVER SEE YOUR CREDIT INFORMATION.

Other payment methods considered via email request.

Company Information
Sole Pr...

Pour plus d'information

Conditions d'exp�dition

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.