Marketing Management: A Strategic, Decision-Making Approach, 4th Edition

Boyd; Walker; Mullins; Larreche

ISBN 10: 0072315237 / ISBN 13: 9780072315233

Edité par McGraw-Hill/Irwin, 2002

A propos de cet article

Very Good Condition, Text appears to be clean. Cover has light wear. Binding is tight and pages are nice and crisp. Edges and corners have light wear. Looks Great! Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0072315237. ISBN/EAN: 9780072315233. Pictures of this item not already displayed here available upon request. Inventory No: 1561026777. N° de réf. du vendeur 1561026777

Détails bibliographiques

Titre : Marketing Management: A Strategic, ...

Éditeur : McGraw-Hill/Irwin

Date d'édition : 2002

Reliure : Softcover

Etat : Very Good

Edition : Fourth Edition.

A propos de ce titre

Synopsis :

Book by Harper W Boyd

Présentation de l'éditeur:

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.