Marketing Management: Strategies and Programs
Guiltinan, Joseph, Paul, Gordon
ISBN 10: 0071133224 ISBN 13: 9780071133227
Edité par McGraw-Hill Education (ISE Editions), 1994
Ancien(s) ou d'occasion
Hardcover
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Mispah books, Redhill, SURRE, Royaume-Uni
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A propos de cet article
Description :
Like New. N° de réf. du vendeur ERICA79000711332246
Synopsis :
This text focuses on the middle-management marketing decisions students are most likely to encounter in their careers. It emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. In this edition, the sections on market segmentation, differential positioning, product-line marketing strategies and factors in new product success and failure have been rewritten and more emphasis placed on branding, corporate culture, quality and ethics. A separate test bank has been added, which includes multiple-choice questions, as well as essay questions. Interactive computer simulations focusing on analysis and strategy now accompany the text.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Détails bibliographiques
Titre : Marketing Management: Strategies and Programs
Éditeur : McGraw-Hill Education (ISE Editions)
Date d'édition : 1994
Reliure : Hardcover
Etat : Like New
Type de livre : book
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Marketing Management: Strategies and Programs
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Mcgraw-Hill Education (Ise Editions), 1994
ISBN 10 : 0071133224
ISBN 13 : 9780071133227
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9780071133227. N° de réf. du vendeur 9114264
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Marketing Management: Strategies and Programs
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ISBN 10 : 0071133224
ISBN 13 : 9780071133227
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Vendeur : Bahamut Media, Reading, Royaume-Uni
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780071133227
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Marketing Management: Strategies and Programs
Edité par
-, 1994
ISBN 10 : 0071133224
ISBN 13 : 9780071133227
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Hardcover. Etat : Very Good. Marketing Management: Strategies and Programs This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780071133227
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EUR 7,31
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EUR 5,67
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Image d'archives
Marketing Management: Strategies and Programs
Edité par
McGraw-Hill, 1994
ISBN 10 : 0071133224
ISBN 13 : 9780071133227
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780071133227. N° de réf. du vendeur 9517202
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EUR 17,69
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