Marketing Management and Strategy : A Reader

Kotler, Philip, Cox, Keith K.

ISBN 10: 0135584531 / ISBN 13: 9780135584538

Edité par Prentice Hall, 1988

Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP69177083

Synopsis :

This collection of 39 articles provides a broad overview of various marketing situations drawn from real businesses and companies, introduces readers to analytical techniques, and illustrates the use of both behavioral and quantitative concepts.

Revue de presse: '... this is the first book that offers a comprehensive analysis of family law and policies in the EU. ... by providing a very strong conceptual background, Families and the European Union will not go out of date. ... Families and the European Law is very well researched and provides the reader with an invaluable wealth of sources. It is written in a clear and engaging style. It will be of interest not only to students and academics but also to practitioners and policy-makers; more generally to anybody who has an interest in this area.' European Journal of International Law

Détails bibliographiques

Titre : Marketing Management and Strategy : A Reader
Éditeur : Prentice Hall
Date d'édition : 1988
Reliure : Couverture souple
Etat : Very Good
Edition : 4th.