Marketing Matters for Small &Medium Enterprises: Now More Than Ever is the second book by Dr. Alan Middleton, dedicated to the art of marketing. It showcases how an effective and well designed marketing strategy is essential to business success. This book recognizes that all too often, Canadian Small & Medium sized Enterprises (SMEs) undervalue the importance of full and ongoing marketing activity. Organized into easy to follow Marketing Challenges and great reference Tools, the book presents a comprehensive list of considerations for marketers and business owners alike.
Enlightened with thoughtful analysis of entrepreneurial success stories, and interviews with some of Canada’s biggest marketing legends inductees into Canada’s Marketing Hall of Legends, this book shares all of the fundamental principles that are essential to drive success. Included in the case studies are companies such as Trajectory, Leger, Harry Rosen, Nature’s Path, Sleep Country Canada, Hatley, Umbra, Mother Raw and PetValu among others. The book will empower SMEs with the knowledge they need to face today’s market and
financial challenges.
This book is a must-read for all those entering into entrepreneurship. It will also appeal to aspiring marketing professionals learning from the experience of Marketing legends, and to those industry veterans interested in learning more about how some of Canada’s biggest success stories got started, and charted the way to their success.
Alan’s first book,
Mentorship Matters: Now More Than Ever, was published in 2021 and is also available on Amazon
Praise for Marketing Matters for Small &Medium Enterprises: Now More Than Ever
“What a masterpiece of marketing insights by Alan Middleton! This book
is a must-read for all those entering into entrepreneurship. Enlightened
with thoughtful analysis of entrepreneurial success stories, this book shares
all of the fundamental principles that are essential to drive success. It will
empower SMEs with the knowledge they need to face today’s market and
financial challenges. Bravo Alan!”
–
Sharifa Khan, CMHOL 2021 Inductee, Founder & CEO, Balmoral Multicultural
Marketing
“In my Chatter that Matters radio show and podcast I have interviewed
dozens of small business owners. I couldn’t agree more with what Alan C.
Middleton covers in his exceptional book. Attention is the oxygen of any
business, and in this age of noise many are starving for attention. Small and
Medium Size businesses need a marketing strategy that differentiates, is fluid,
and one you are willing to act upon.”
–
Tony Chapman, Host of CHATTER THAT MATTERS
“At the bank, we work with thousands of small and medium businesses,
helping the owners finance their vision and turn it into reality. Their business
plan is strengthened when you see a well thought out marketing strategy
that helps bring the vision to life. The tools and examples that Alan covers in
this book are useful resources for entrepreneurial business owners that help
drive growth across the country.”
–
John Doig, EVP Retail & Small Business – Scotiabank
