Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.

Mike Moore

19 évaluations par Goodreads

Langue : anglais

Edité par Franklin Kennedy Press, 2018

0999774808 / 9780999774809

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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There are more than a million people on LinkedIn with channel marketing job titles and tens of thousands of channel marketing job openings.There were zero books about channel marketing, until now.Marketing Multiplied is your comprehensive guide to indirect channel marketing. Building on more than forty years of combined experience, Mike Moore and Peter Thomas explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.Traditional channel marketing tactics are woefully behind the times. In Marketing Multiplied, you learn how to orient your channel marketing efforts around a modern marketing methodology that aligns with the way buyers want to buy.Blending practical frameworks with real-world examples, Moore and Thomas break the conventional random acts of marketing approach, reducing the channel to its piece parts, and reshaping it into a holistic strategy that helps channel marketers gain the support they need from their executives and team.Whether you're new to the field, or a seasoned executive looking for fresh ideas, Marketing Multiplied uncovers the channel marketing concepts and tactics that will kick your channel into high growth.

N° de réf. du vendeur CIN0999774808VG

Titre
Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives.
Auteur
Mike Moore
Éditeur
Franklin Kennedy Press
Année de publication
2018
État de l'article
Very Good
Reliure
Hardback
Langue
anglais
ISBN à 10 chiffres
0999774808
ISBN à 13 chiffres
9780999774809

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 2 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,43
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission

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