The Marketing Plan in Practice (Paperback)
Langue : anglais
Edité par Independently Published, 2025
- Livre broché
- Neuf
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-UnisGrand Eagle Retail
Vendeur AbeBooks depuis 12 octobre 2005
Etat: Neuf
EUR 27,98
Quantité disponible : 1 disponible
Ajouter au panierA propos de cet article
Paperback. Foreword: Bridging the Gap Between Theory and Market RealityIn today's ever-changing business world, an MBA provides the theoretical foundation, analytical frameworks, and critical thinking skills necessary for success. However, business leaders must apply this knowledge to achieve tangible results. This ability can only be developed through experience. In marketing, for example, this means moving beyond textbook definitions to create, implement, and adjust robust plans that promote growth and provide value.The Marketing Plan in Practice: A Step-by-Step Guide to Succeed is your essential companion on this journey. Designed specifically for MBA/Graduate students, this guide will help you master the application of marketing concepts, not just the theory. This guide will ask the following questions: How can you translate marketing concepts and case studies into practical actions? How can you develop a comprehensive marketing plan from scratch? How can you ensure that your plan is a living roadmap for success that permeates your entire organization and is more than just a document?Even seasoned professionals often base critical business decisions on erroneous assumptions about the competitive environment. This can lead to major setbacks. In contrast, market-oriented companies demonstrate that a consistent focus on customers, competitors, and future trends, backed by reliable data, fosters successful innovation and growth. This guide is based on the idea that financial success is closely tied to marketing ability, and that improvisation in marketing should be avoided. We will provide a structured approach that goes beyond mere concepts.Understand foundational marketing principles and the critical importance of a market orientation that places customers at the heart of every decision.Navigate each core component of a marketing plan, including environmental analysis and customer segmentation, developing a coherent marketing mix and ensuring effective implementation and control.Equip yourself with practical tools: Each chapter provides the theoretical background, as well as templates, clear guidelines, a checklist of common mistakes to avoid, and cutting-edge AI prompts and resources to enhance your analytical capabilities.Learn from real-world examples that show the consequences of poor marketing and the benefits of a well-executed, data-driven approach.As you work through this guide, you will develop the practical skills and strategic mindset necessary for creating marketing plans that are theoretically sound, actionable, and designed for the success of any organization, whether private, public, or governmental, with its necessary adaptations. Throughout this book, the term "company" will serve as the primary reference. However, readers should interpret it as their own organization or the organization for which they are developing a marketing plan. You will learn how to create, communicate, and deliver value in any industry or business context. About the Author: Dr. Alessandro Comai is an associate professor of marketing at the International University of Japan. His research focuses on marketing, digital marketing, and open innovation. He has accumulated over 20 years of professional experience in marketing intelligence and teaching. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
N° de réf. du vendeur 9798269641799
- Titre
- The Marketing Plan in Practice (Paperback)
- Auteur
- Alessandro Comai
- Éditeur
- Independently Published
- Année de publication
- 2025
- État de l'article
- new
- Reliure
- Paperback
- Langue
- anglais
- ISBN à 13 chiffres
- 9798269641799
Foreword: Bridging the Gap Between Theory and Market Reality
In today's ever-changing business world, an MBA provides the theoretical foundation, analytical frameworks, and critical thinking skills necessary for success. However, business leaders must apply this knowledge to achieve tangible results. This ability can only be developed through experience. In marketing, for example, this means moving beyond textbook definitions to create, implement, and adjust robust plans that promote growth and provide value.
The Marketing Plan in Practice: A Step-by-Step Guide to Succeed is your essential companion on this journey. Designed specifically for MBA/Graduate students, this guide will help you master the application of marketing concepts, not just the theory. This guide will ask the following questions: How can you translate marketing concepts and case studies into practical actions? How can you develop a comprehensive marketing plan from scratch? How can you ensure that your plan is a living roadmap for success that permeates your entire organization and is more than just a document?
Even seasoned professionals often base critical business decisions on erroneous assumptions about the competitive environment. This can lead to major setbacks. In contrast, market-oriented companies demonstrate that a consistent focus on customers, competitors, and future trends, backed by reliable data, fosters successful innovation and growth. This guide is based on the idea that financial success is closely tied to marketing ability, and that improvisation in marketing should be avoided. We will provide a structured approach that goes beyond mere concepts.
- Understand foundational marketing principles and the critical importance of a market orientation that places customers at the heart of every decision.
- Navigate each core component of a marketing plan, including environmental analysis and customer segmentation, developing a coherent marketing mix and ensuring effective implementation and control.
- Equip yourself with practical tools: Each chapter provides the theoretical background, as well as templates, clear guidelines, a checklist of common mistakes to avoid, and cutting-edge AI prompts and resources to enhance your analytical capabilities.
- Learn from real-world examples that show the consequences of poor marketing and the benefits of a well-executed, data-driven approach.
As you work through this guide, you will develop the practical skills and strategic mindset necessary for creating marketing plans that are theoretically sound, actionable, and designed for the success of any organization, whether private, public, or governmental, with its necessary adaptations. Throughout this book, the term "company" will serve as the primary reference. However, readers should interpret it as their own organization or the organization for which they are developing a marketing plan. You will learn how to create, communicate, and deliver value in any industry or business context.
About the Author: Dr. Alessandro Comai is an associate professor of marketing at the International University of Japan. His research focuses on marketing, digital marketing, and open innovation. He has accumulated over 20 years of professional experience in marketing intelligence and teaching.
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
Grand Eagle Retail
Bensenville, IL, Etats-Unis
Vendeur AbeBooks depuis 12 octobre 2005
Frais d'expédition à l'intérieur de ce pays : Etats-Unis
| Article | 6 à 14 jours ouvrés | 6 à 16 jours ouvrés |
|---|---|---|
| Premier article | EUR 0,00 | EUR 0,00 |
Modes de paiement
Profil professionnel du vendeur
APOLLO ONLINE CORP.
605 Geddes Street
Wilmington, DE Etats-Unis 19805
Conditions de vente
We guarantee the condition of every book as it¿s described on the Abebooks web sites. If you¿ve changed
your mind about a book that you¿ve ordered, please use the Ask bookseller a question link to contact us
and we¿ll respond within 2 business days.
Books ship from California and Michigan.
Droit de rétractation
Si vous êtes un consommateur, vous pouvez exercer votre droit de rétractation sur le contrat conformément à ce qui suit. Le mot « consommateur » désigne toute personne physique agissant à des fins qui n'entrent pas dans le cadre de son activité commerciale, artisanale ou professionnelle.
Informations concernant le droit de rétractation
Droit statutaire de rétractation
Vous avez le droit d'exercer votre droit de rétractation sur ce contrat dans les 14 jours sans donner de raison.
Le délai de rétractation expirera au bout de 14 jours à compter du jour où vous-même, ou un tiers autre que le transporteur et désigné par vous, prendrez physiquement possession de la dernière marchandise, du dernier lot ou de la dernière pièce.
Pour exercer votre droit de rétractation, remplissez électroniquement et envoyez une déclaration claire sur notre site Web, sous « Vos achats » dans « Votre compte ». Nous vous communiquerons sans délai un accusé de réception de cette rétractation sur un support durable (par exemple, par e-mail).
Pour respecter le délai de rétractation, il vous suffit d'envoyer votre message concernant l'exercice de votre droit de rétractation avant l'expiration du délai de rétractation.
Effets de la rétractation
Si vous exercez votre droit de rétractation sur ce contrat, nous vous rembourserons tous les paiements que vous avez effectués, y compris les frais de livraison (à l'exception des frais supplémentaires résultant du choix d'un mode de livraison autre que le type de livraison standard le moins cher que nous proposons).
Nous pouvons déduire du remboursement la perte de valeur de toute marchandise livrée, si la perte est le résultat d'une manipulation inutile de votre part.
Nous effectuerons le remboursement dans les meilleurs délais, et au plus tard 14 jours après le jour où nous aurons été informés de votre décision d'exercer votre droit de rétractation sur ce contrat.
Nous effectuerons le remboursement en utilisant le même moyen de paiement que celui que vous avez utilisé pour la transaction initiale, sauf si vous en avez expressément convenu autrement ; en tout état de cause, aucuns frais ne vous seront facturés à la suite d'un tel remboursement.
Nous pouvons suspendre le remboursement jusqu'à ce que nous ayons reçu les marchandises ou que vous ayez fourni la preuve que vous avez renvoyé les marchandises, en fonction de la première éventualité.
Vous devez renvoyer les marchandises ou les remettre à Grand Eagle Retail, Bensenville, Illinois, U.S.A., sans retard injustifié et, en tout état de cause, au plus tard 14 jours à compter du jour où vous nous avez communiqué votre décision de rétractation du présent contrat. Le délai est respecté si vous renvoyez les marchandises avant l'expiration du délai de 14 jours. Vous devrez prendre en charge les frais directs du renvoi des marchandises. Vous n'êtes responsable que de toute diminution de valeur des marchandises résultant d'une manipulation autre que celle nécessaire pour établir la nature, les caractéristiques et le fonctionnement des marchandises.
Exceptions au droit de rétractation
Le droit de rétractation ne s'applique pas à ce qui suit :
- Distribution de journaux, de revues ou de magazines, à l'exception des contrats d'abonnement ; et
- Fourniture d'un contenu numérique qui n'est pas fourni sur un support matériel (par exemple, sur un CD ou un DVD) si vous avez accepté, lors de votre commande, que nous puissions commencer à le livrer et que vous ne puissiez pas exercer votre droit de rétractation une fois la livraison commencée.
Conditions d'expédition
Orders usually ship within 2 business days. All books within the US ship free of charge. Delivery is 4-14 business days anywhere in the United States.
Books ship from California and Michigan.
If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.