Marketing Planning & Strategy

Jain, Subhash C.

ISBN 10: 0538826487 ISBN 13: 9780538826488

Edit� par South-Western Pub, 1993

Langue: anglais

Etat : Occasion - Comme neuf Couverture rigide

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D�tails bibliographiques

Titre

Marketing Planning & Strategy

�diteur

South-Western Pub

Date de parution

1993

Langue

anglais

ISBN � 10 chiffres

0538826487

ISBN � 13 chiffres

9780538826488

Reliure

Hardcover

�dition

4th.

�tat de l'article

As New

Catalogues du vendeur

A propos de ce titre

Synopsis

Focusing on the strategic business unit, this book provides complete coverage on what marketing strategy is and to formulate and implement it. 23 cases, 15 of which are new, and current examples give the book perspective. New to this edition: global marketing strategy; 10 international cases; and a discussion on Nissan Motor Company's international integration.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

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