Marketing Research : An Applied Orientation: Global Edition

SPSS, Spss, Malhotra, Naresh K.

ISBN 10: 0136094236 / ISBN 13: 9780136094234

Edité par Pearson Education, Limited, 2009

Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur GRP101938365

Synopsis :

This is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.

 

For undergraduate and graduate marketing research courses.

Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

Présentation de l'éditeur:

This is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.

 

For undergraduate and graduate marketing research courses.

Marketing Research: An Applied Orientation allows students to actually experience the interaction between marketing research and marketing decision-making.

Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The sixth edition is even more current, contemporary, illustrative, and sensitive to user needs.

Détails bibliographiques

Titre : Marketing Research : An Applied Orientation:...
Éditeur : Pearson Education, Limited
Date d'édition : 2009
Reliure : Couverture souple
Etat : Good