Marketing Research. Cet article n’est pas disponible.
Lehmann, Donald R., Gupta, Sunil, Steckel, Joel H.
Langue : anglais
Edité par Pearson Education, Limited, 1997
- Livre broché
- Occasion
Vendeur : Better World Books: West, Reno, NV, Etats-UnisBetter World Books: West
Vendeur AbeBooks depuis 14 mars 2016
Etat: Occasion - Satisfaisant
EUR 8,55
Item description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
N° de réf. du vendeur 422207-6
- Titre
- Marketing Research
- Auteur
- Lehmann, Donald R., Gupta, Sunil, Steckel, Joel H.
- Éditeur
- Pearson Education, Limited
- Année de publication
- 1997
- État de l'article
- Good
- Reliure
- Couverture souple
- Langue
- anglais
- ISBN à 10 chiffres
- 0321014162
- ISBN à 13 chiffres
- 9780321014160
- Poids de l'article
- 3,001 livres
- Dimensions
- N/A
For upper-level undergraduate/graduate-level courses in Marketing Research.
These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.
« Synopsis » peut appartenir à une autre édition de cet ouvrage.
Présentation de l'éditeur
For upper-level undergraduate/graduate-level courses in Marketing Research.
These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.
« A propos de ce titre » peut appartenir à une autre édition de cet ouvrage.