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HPB-Diamond, Dallas, TX, Etats-Unis
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Vendeur AbeBooks depuis 15 septembre 2017
Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_406280194
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
- All customers differ
- All customers change
- All competitors react
- All resources are limited.
Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.
À propos des auteurs:
Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.
Shrihari Sridhar is Professor of Marketing, holder of the Joe Foster '56 Chair in Business Leadership, and Research Director of the Sales Leadership Institute at Texas A&M University.
Titre : Marketing Strategy: Based on First ...
Éditeur : Springer
Date d'édition : 2017
Reliure : Paperback
Etat : Very Good
Vendeur : Seattle Goodwill, Seattle, WA, Etats-Unis
paperback. Etat : Good. N° de réf. du vendeur mon0000135957
Quantité disponible : 1 disponible(s)
Vendeur : Indiana Book Company, Marion, IN, Etats-Unis
Etat : Good. Ships same or next business day with delivery confirmation. Good condition. May or may not contain highlighting. Expedited shipping available. N° de réf. du vendeur 1000010347798-977
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Vendeur : Upward Bound Books, VALRICO, FL, Etats-Unis
Etat : good. Gently used with light wear to the cover, corners, or spine. Pages are clean and free of writing or highlighting. Binding is tight and fully intact. Dust jacket included with hardcover books. Ships fast in a protective poly mailerâ"Monday through Friday, excluding weekends and holidays. N° de réf. du vendeur UBV.1137526238.G
Quantité disponible : 1 disponible(s)
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
Paperback. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_390578002
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Vendeur : SustainableBooks.com, Amherst, NY, Etats-Unis
Etat : Fair. Book is in Used-Acceptable condition. Used items may not include supplementary materials such as CDs or access codes. Pages and cover may have wear, tears, and stickers. Pages are may contain notes and highlighting. N° de réf. du vendeur 1137526238-2-5
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Vendeur : The Book Cellar, LLC, Nashua, NH, Etats-Unis
paperback. Etat : Poor. Has heavy shelf & corner wear, but still a good reading copy. Has slight water damage that does not affect readability of the book.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. N° de réf. du vendeur 10864607
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Vendeur : The Book Cellar, LLC, Nashua, NH, Etats-Unis
paperback. Etat : Poor. Has heavy highlighting, underlining and/or writing, shelf wear, corner wear, CD-ROM or supplement may not be included. The book is still a good reading copy. Has moderate water damage but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. N° de réf. du vendeur 10864606
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 17207058-6
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 17223200-6
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Etat : Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 45679346-20
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