Marketing Strategy and Competitive Positioning
Piercy, Nigel F., Saunders, John, Hooley, Graham, Nicoulaud, Brigitte
ISBN 10: 0273706977 ISBN 13: 9780273706977
Edité par Pearson Education, Limited, 2007
Ancien(s) ou d'occasion
Couverture souple
Vendeur
Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Vendeur AbeBooks depuis 13 octobre 2008
Cet article spécifique n'est plus disponible.
A propos de cet article
Description :
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 9564734-6
Synopsis :
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Présentation de l'éditeur:
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Détails bibliographiques
Titre : Marketing Strategy and Competitive ...
Éditeur : Pearson Education, Limited
Date d'édition : 2007
Reliure : Couverture souple
Etat : Very Good
Edition : 4 Edition.