Mastering AI for Strategic Business Success (Paperback)

Langue : anglais

Edité par McGraw-Hill, 2026

1526851121 / 9781526851123

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A propos de cet article

Paperback. In the rapidly evolving landscape of modern business, artificial intelligence (AI) has emerged as a transformative force, redefining how organizations operate, compete, and thrive. The advent of AI has introduced unprecedented opportunities and challenges, compelling business leaders to navigate a complex intersection of technology and strategy. This book provides readers with the tools and perspectives necessary to harness the power of AI responsibly, ethically, and effectively, ultimately driving strategic business success. It is an indispensable and comprehensive resource for anyone seeking to understand the strategic implications of AI, its role in shaping the future of business and how to leverage AI for strategic advantage. Key Features Designed with alternating strategy and technology-focused chapters that are tightly interwoven, the text provides: A clear, integrated framework that links AI technologies directly to core strategic business decisions and operational actions.Cutting-edge case studies and examples, illustrating how organizations across sectors are deploying AI to gain a competitive edge. Companies discussed include, amongst others, Netflix, Amazon, Spotify, Ocado, the Adecco Group, 9altitudes, NatWest Group, and AlterEos.Pedagogical tools such as learning objectives, real-world examples and applications of AI and in-depth discussions of technical aspects of AI support comprehension, critical thinking, and classroom discussion.Digital support via McGraw Hills Connect platform, offering data-driven simulations, videos, case studies, and a wide bank of test questions for enhanced learning and engagement. Dr Jonas Debrulle is an Associate Professor at IESEG School of Management in France and the Faculty of Economics and Business at KU Leuven in Belgium. Previously, he was Director of Programs at IESEG, overseeing undergraduate and postgraduate programs. He currently teaches international strategic management, technology entrepreneurship, and the impact of AI on business development. Dr Loic Ple is a Professor of Strategic Management and Director of Teaching and Learning at IESEG School of Management. He has a Ph.D. in Management Sciences from University Paris Dauphine-PSL. He created IESEG Center for Educational and Technological Innovation (CETI) in 2009, promoting the use of technology to benefit teaching and learning. Dr Elliroma Gardiner is an Organisational Psychologist and Associate Professor at QUT Business School in Australia. With over 18 years of experience teaching and researching across Australia, Asia, and Europe, she has held academic positions at the London School of Economics, IESEG School of Management and Griffith University. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

N° de réf. du vendeur 9781526851123

Titre
Mastering AI for Strategic Business Success (Paperback)
Auteur
Jonas Debrulle
Éditeur
McGraw-Hill
Année de publication
2026
État de l'article
new
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1526851121
ISBN à 13 chiffres
9781526851123

CitiRetail

Stevenage, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 29 juin 2022

Frais d'expédition de Royaume-Uni vers Etats-Unis

Article7 à 14 jours ouvrés7 à 60 jours ouvrés
Premier articleEUR 44,34EUR 44,34
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