Maths and Stats for Web Analytics and Conversion Optimization: The journey from 'data driven' to 'data smart'

Sharma, Himanshu

ISBN 10: 1364849186 / ISBN 13: 9781364849184

Edité par Blurb, 2015

In. N° de réf. du vendeur ria9781364849184_new

Synopsis :

The role of maths and statistics in the world of web analytics is not clear to many marketers. Not many talk or write about the usage of statistics and data science in conversion optimization. This book has been written to fill this knowledge gap. This expert guide will teach you exactly what you need to know. It will teach you how to leverage the knowledge of maths and statistics in order to accurately interpret data and take actions which can quickly improve the bottom-line of your online business. Every topic covered in this book has something to do directly with your day to day job. You don't need a math or stats background in order to understand this book. Every topic has been explained in plain english. This book covers vital topics on maths and statistics which every internet marketer/web analyst should get familiar with in order to achieve optimum results from their analysis, marketing campaigns and conversion optimization efforts. It explains some of the most useful statistics terms/concepts one by one and will also show you their practical use in web analytics and conversion optimization, so that you can take advantage of them straightaway.

À propos de l?auteur: Himanshu Sharma is the founder of OptimizeSmart.com, a UK based digital marketing consultancy which specializes in Analytics Consultation and Conversion Optimization. He help businesses in finding and fixing their Google Analytics and conversion issues. He has more than 11 years of experience in SEO, PPC and Web Analytics. He holds a bachelors degree in 'Internet Science' and is Google Analytics Certified, Google Adwords Certified and a certified Web Analyst. He is the author of three books: #1: Maths and Stats for Web Analytics and Conversion Optimization #2: Master the Essentials of Email Marketing Analytics #3: Attribution Modelling in Google Analytics and Beyond He was nominated for 'Digital Analytics Association Awards for Excellence'. 'Digital Analytics Association' is a world renowned not-for-profit association which helps organizations overcome the challenges of data acquisition and application. He runs one of the world's most popular blog on analytics on optimizesmart.com. The blog gets more than 250,000 monthly readers from countries all over the world.

Détails bibliographiques

Titre : Maths and Stats for Web Analytics and ...
Éditeur : Blurb
Date d'édition : 2015
Reliure : Couverture souple
Etat : New