The Measure of Democracy : Polling, Market Research, and Public Life, 1930-1945

Daniel J Robinson

ISBN 10: 0802081096 / ISBN 13: 9780802081094

Edité par University Of Toronto Press Apr 1999, 1999

A propos de cet article

Neuware - Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties.

N° de réf. du vendeur 9780802081094

Détails bibliographiques

• Titre: The Measure of Democracy : Polling, Market Research, and Public Life, 1930-1945
• Éditeur: University Of Toronto Press Apr 1999
• Date de parution: 1999
• Langue: anglais
• ISBN à 10 chiffres: 0802081096
• ISBN à 13 chiffres: 9780802081094
• Reliure: Taschenbuch
• État de l'article: Neu

A propos de ce titre

Synopsis

Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion polling - and charts its growth until its first uses by political parties.

À propos de l?auteur

Daniel J. Robinson is Associate Professor in the Faculty of Information and Media Studies at the University of Western Ontario. His main teaching areas include advertising, broadcasting policy, opinion polling, and political communication.