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Since first being published in 1993, this book has become a popular introduction for students, teachers, and anyone interested in how the Australian media works. It covers the history and current state of print and broadcast media as well as popular music, film, advertising, media ysis, and media audiences. This updated edition incorporates new material on magazine publishing, convergence, and the effect of new technologies, including electronic publishing and the Internet.
Présentation de l'éditeur: Traditional media are under assault from digital technologies. Online advertising is eroding the financial basis of newspapers and television, demarcations between different forms of media are fading, and audiences are fragmenting. We can podcast our favourite radio show, data accompanies television programs, and we catch up with newspaper stories on our laptops. Yet mainstream media remain enormously powerful. The Media and Communications in Australia offers a systematic introduction to this dynamic field. Fully updated and revised to take account of recent developments, this third edition outlines the key media industries and explains how communications technologies are impacting on them. It provides a thorough overview of the main approaches taken in studying the media, and includes new chapters on social media, gaming, telecommunications, sport and cultural diversity. With contributions from some of Australia's best researchers and teachers in the field, The Media and Communications in Australia is the most comprehensive and reliable introduction to media and communications available. It is an ideal student text, and a reference for teachers of media and anyone interested in this influential industry.
Titre : The Media and Communications in Australia
Éditeur : Allen & Unwin
Date d'édition : 2001
Reliure : Softcover
Etat : Bon