Media Economics: Theory and Practice (COMMUNICATION TEXTBOOK)

Routledge Member of the Taylor and Francis Group

ISBN 10: 0805813071 / ISBN 13: 9780805813074

Edité par Routledge, 1993

A propos de cet article

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

N° de réf. du vendeur M00805813071-V

Détails bibliographiques

• Titre: Media Economics: Theory and Practice (COMMUNICATION TEXTBOOK)
• Éditeur: Routledge
• Date de parution: 1993
• Langue: anglais
• ISBN à 10 chiffres: 0805813071
• ISBN à 13 chiffres: 9780805813074
• Reliure: Couverture souple
• État de l'article: very good

A propos de ce titre

Synopsis

With the rapid change in the structure and value of media industries in recent years, understanding the mechanics of such change is crucial to provide insight into the processes reproducing contemporary trends in media economics, rather than simply documenting historical patterns. Editors Alison Alexander, James Owers, and Rodney Carveth have included contributions here that address the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environments, in addition to examining economic practice within specific media industries. The text concludes with a review of changes in international economic practices and in the economics of online media, and considers how the changing technologies will be a factor in economic successes. Essential for study at all levels, Media Economics: Theory and Practice is at the forefront of contemporary media economic theory and practice.