Media Effects: Advances in Theory and Research

Bryant, Jennings; Zillmann, Dolf - Editors

ISBN 10: 080580918X / ISBN 13: 9780805809183

Edité par Lawrence Erlbaum Assoc Inc, Hillsdale, New Jersey, 1994

A propos de cet article

505 Pages. Author and Subject Index. This is a follow-up (new and improved) to the author's 1986 book Perspectives on Media Effects. Contents in 16 Chapters: News Influence on Our Pictures of the World, Growing Up With Television The Cultivation Perspective, A Priming Effect Analysis of Media Influences An Update, Social Cognitive Theory of Mass Communication, Mass Media Attitude Change Implications of the Elaboration Likelihood Model of Persuasion, The Expanding Boundaries of Political Communication Effects, The Question of Media Violence, Fright Reactions to Mass mediaThe Impacdt of Sexually Explicit Media, Monorities and the Mass Media, Media Effects on Advertising, Principles of Successful Public Communication Campaigns, Effects of Media On Personal and Public Health, Media Uses and Effects, Entertainment As Media Effect, and Social Aspects of New Media Technologies.

N° de réf. du vendeur 10553

Détails bibliographiques

• Titre: Media Effects: Advances in Theory and Research
• Éditeur: Lawrence Erlbaum Assoc Inc, Hillsdale, New Jersey
• Date de parution: 1994
• Langue: anglais
• ISBN à 10 chiffres: 080580918X
• ISBN à 13 chiffres: 9780805809183
• Reliure: Trade Paperback
• Édition: Third Printing
• État de l'article: Near Fine

A propos de ce titre

Synopsis

This book, built on the foundation of the earlier volume Perspectives on Media Effects, serves not only as a reference volume for scholars interested in the topic, but also receives widespread use as a textbook for classes in media effects. Media effects research is regularly reshaped by critics from "the outside," whose provocative critiques cause researchers to rethink their assumptions, reexamine their findings, and recast their theories. The contributors to this volume represent some of the finest scholars in the media effects tradition who have weathered both the private storms from within and the public storms from the outside.