Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

Sandra Matz

411 évaluations par Goodreads

Langue : anglais

Edité par Harvard Business Review Press, United States, 2025

1647826314 / 9781647826314

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A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychologyfrom the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier livesfor example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being usedfor good and for illand how we can gain power over the data that defines us. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

N° de réf. du vendeur GOR014268069

Titre
Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior
Auteur
Sandra Matz
Éditeur
Harvard Business Review Press, United States
Année de publication
2025
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1647826314
ISBN à 13 chiffres
9781647826314
Poids de l'article
472 grammes
Dimensions
155.0 x 235.0

WorldofBooks

Goring-By-Sea, WS, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

Frais d'expédition de Royaume-Uni vers Etats-Unis

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