Minority Community Relations Manual [Cover title]
Edité par Anheuser-Busch, Inc, [St. Louis, Missouri], 1972
- Livre broché
- Occasion
Vendeur : Langdon Manor Books, Houston, TX, Etats-UnisLangdon Manor Books
Vendeur AbeBooks depuis 2 décembre 2014
Membre d’une association professionnelle : ABAAESATXBAIOBAILAB
Etat: Occasion - Satisfaisant
EUR 1 149,43
Quantité disponible : 1 disponible
Ajouter au panierA propos de cet article
11" x 8 3/8". Red wrappers, title and emblem gilt. Pp. [289] + business card laid in. Good due to the fact that the book is separated into two nearly equally sized text blocks; otherwise wrappers moderately sunned, lightly foxed and scuffed; mild spotting to first page, and internally fresh with a touch of toning to edges. This is a monumental resource revealing the efforts of the Anheuser-Busch company (A-B) with regard to affirmative action, involvement with and marketing to the Black community. Overflowing with photographic images, copies of business plans and reports, newspaper articles and fantastic illustrated advertisements, the book illuminates the inroads with African Americans made by the brewing giant from 1955 through 1971. It also notably contains the business card of the first African American executive with the company, William G. Porter. By 1957, August Anheuser Busch, Jr. had led A-B to its status as the largest brewery in the world. In 1955 he promoted Chicago regional sales representative William G. Porter to the role of executive assistant to the vice president of marketing, the then-highest rank for a Black employee. As demonstrated by the wealth of historical data in this book, corporate efforts to appeal to the African American community in earnest began right around the same time. An introductory message revealed that "This book is designed to aid Anheuser-Busch personnel . . . in developing a better understanding of the company's participation in minority community relations." The work was divided into ten sections, beginning with "Awards to Mr. A.A. Busch, Jr." which featured a copied article, with image, of an honor presented by Roy Wilkins, national executive director of the NAACP, in February 1971. It also has press releases and images of the many awards A-B received in the "field of human relations and employment of minority groups." An "Economic Development" section held copies of letters on A-B letterhead announcing the opening of accounts in "minority banks" in New York, Texas, Florida and Los Angeles, along with great photographic and newspaper coverage, and there is a substantial segment devoted to the A-B "Affirmative Action Program." It shows memos and reports from 1962 to 1971, clippings lauding the latest program as "the most comprehensive of its kind . . . a model for the industry," the full text of the 1969 policy and a 1964 "Newsletter to Anheuser-Busch People" noting the brand's participation in President Johnson's "Committee on Equal Employment Opportunity" and "Plan for Progress" programs. Throughout the book are hundreds of identified images of African American A-B employees, ranging from head shots to full-page, engaged in all manner of tasks such as clerical, carpentry, packing and shipping, lab work, engineering and more. It introduced us to the Black women who worked as "librarian in the control research library" for 12 years and "manicurist in the executive barbershop" for 18, as well as to Maxine Hunter, the African American "Supervisor of Guest Relations at Busch Gardens Houston." There are countless copies of photographically illustrated newspaper articles and fantastic examples of advertisements featuring Black men and women enjoying a Bud, promoting radio DJs and a "Cap's Off to the Urban League on its 50th Anniversary of Service to the Community." As mentioned, this book holds the business card of William G. Porter, "Assistant to the Vice-President, Marketing Operations" and he is featured several times throughout the work. There are copies of his honors and award certificates as well as images, as he "hosted members of the National Bar Association" and the Zeta Phi Beta sorority, and presented a trophy to Marian Anderson at the 50th anniversary convention of the National Association of Negro Musicians. A scarce and immense publication of corporate history in fair hiring and Black marketing. The book is undated, and the last date to appear in its contents is December 197.…
N° de réf. du vendeur 8590
Détails bibliographiques
- Titre
- Minority Community Relations Manual [Cover title]
- Éditeur
- Anheuser-Busch, Inc, [St. Louis, Missouri]
- Année de publication
- 1972
- État de l'article
- Good
- Reliure
- Couverture souple
- Catalogues du vendeur
- Advertising, African Americana, Business
Langdon Manor Books
Houston, TX, Etats-Unis
Vendeur AbeBooks depuis 2 décembre 2014
Frais d'expédition à l'intérieur de ce pays : Etats-Unis
| Article | 5 à 14 jours ouvrés | 3 à 6 jours ouvrés |
|---|---|---|
| Premier article | EUR 4,46 | EUR 8,93 |
Modes de paiement
Description de la boutique
You may notice that despite the name of our business, you won't find a lot of books here. While we do sell some printed matter, we specialize in selling original source materials that tell compelling American stories. Our principal abandoned a reasonably successful law career to do this full time because life is too short not jump out of bed excited to start a work day. Our slogan, “The Extraordinary History of the Every Day”, matches our approach to the trade: we seek to preserve the exceptional stories of everyday people. Most of these folks probably had no idea that their actions were anything other than ordinary. As you look through our website and catalogs you'll find a wealth of compelling narratives. Also note that we don't limit ourselves to those lost to history as our work has enhanced many a wiki page. Considering our present inventory, you might also think we only buy and sell material related to underrepresented social groups and social movements. That's because of the response we receive from customers for this type of material and we would do nearly anything to avoid practicing law again. Truth be told, we get excited about preserving all sorts of interesting stories so the more you would educate us about your collecting interests, wants and what gets you excited, the more likely we'd recognize this material as something we should bring to market. So please feel free to reach out and tell us what you collect. Also, if you have items that you think may be of interest to us, please do not hesitate to write or call.…
Spécialité
Out of print, collectible books and ephemeraMembre d’une association professionnelle
Profil professionnel du vendeur
Langdon Manor Books, LLC
212 W. 24th Street
Houston, TX Etats-Unis 77008
Conditions de vente
We guarantee the condition of every book as it's described on the AbeBooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days. This does not affect your statutory consumer rights including the right to withdraw from the contract and your statutory warranty rights.
Droit de rétractation
Si vous êtes un consommateur, vous pouvez exercer votre droit de rétractation sur le contrat conformément à ce qui suit. Le mot « consommateur » désigne toute personne physique agissant à des fins qui n'entrent pas dans le cadre de son activité commerciale, artisanale ou professionnelle.
Informations concernant le droit de rétractation
Droit statutaire de rétractation
Vous avez le droit d'exercer votre droit de rétractation sur ce contrat dans les 14 jours sans donner de raison.
Le délai de rétractation expirera au bout de 14 jours à compter du jour où vous-même, ou un tiers autre que le transporteur et désigné par vous, prendrez physiquement possession de la dernière marchandise, du dernier lot ou de la dernière pièce.
Pour exercer votre droit de rétractation, remplissez électroniquement et envoyez une déclaration claire sur notre site Web, sous « Vos achats » dans « Votre compte ». Nous vous communiquerons sans délai un accusé de réception de cette rétractation sur un support durable (par exemple, par e-mail).
Pour respecter le délai de rétractation, il vous suffit d'envoyer votre message concernant l'exercice de votre droit de rétractation avant l'expiration du délai de rétractation.
Effets de la rétractation
Si vous exercez votre droit de rétractation sur ce contrat, nous vous rembourserons tous les paiements que vous avez effectués, y compris les frais de livraison (à l'exception des frais supplémentaires résultant du choix d'un mode de livraison autre que le type de livraison standard le moins cher que nous proposons).
Nous pouvons déduire du remboursement la perte de valeur de toute marchandise livrée, si la perte est le résultat d'une manipulation inutile de votre part.
Nous effectuerons le remboursement dans les meilleurs délais, et au plus tard 14 jours après le jour où nous aurons été informés de votre décision d'exercer votre droit de rétractation sur ce contrat.
Nous effectuerons le remboursement en utilisant le même moyen de paiement que celui que vous avez utilisé pour la transaction initiale, sauf si vous en avez expressément convenu autrement ; en tout état de cause, aucuns frais ne vous seront facturés à la suite d'un tel remboursement.
Nous pouvons suspendre le remboursement jusqu'à ce que nous ayons reçu les marchandises ou que vous ayez fourni la preuve que vous avez renvoyé les marchandises, en fonction de la première éventualité.
Vous devez renvoyer les marchandises ou les remettre à Langdon Manor Books, HOUSTON, Texas, U.S.A., sans retard injustifié et, en tout état de cause, au plus tard 14 jours à compter du jour où vous nous avez communiqué votre décision de rétractation du présent contrat. Le délai est respecté si vous renvoyez les marchandises avant l'expiration du délai de 14 jours. Vous devrez prendre en charge les frais directs du renvoi des marchandises. Vous n'êtes responsable que de toute diminution de valeur des marchandises résultant d'une manipulation autre que celle nécessaire pour établir la nature, les caractéristiques et le fonctionnement des marchandises.
Exceptions au droit de rétractation
Le droit de rétractation ne s'applique pas à ce qui suit :
- Distribution de journaux, de revues ou de magazines, à l'exception des contrats d'abonnement ; et
- Fourniture d'un contenu numérique qui n'est pas fourni sur un support matériel (par exemple, sur un CD ou un DVD) si vous avez accepté, lors de votre commande, que nous puissions commencer à le livrer et que vous ne puissiez pas exercer votre droit de rétractation une fois la livraison commencée.
Conditions d'expédition
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.