The Mobile Commerce Revolution: Business Success in a Wireless World

Tim Hayden

11 évaluations par Goodreads

Langue : anglais

Edité par Pearson Education (US), 2014

0789751542 / 9780789751546

Série : Livre 46 sur 48 - Que Biz-Tech

Vendeur : World of Books Inc, Montgomery, IL, Etats-UnisWorld of Books Inc

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A propos de cet article

Your Definitive Guide to Profiting from Mobile Commerce   With more than 60% of Americans carrying smartphones, your mobile commerce opportunities are immense: not someday, right now. But, to fully capture those opportunities, it?s not enough to build an app. You need to know how mobile is transforming your customers? behavior, your organization, and your competitive environment. You need to assess and apply a wide spectrum of strategies, tactics, and technologies: from responsive web design and location-based tactics to mobile payment systems. You need to change your processes and your culture. The Mobile Commerce Revolution covers all this and more. Mobile commerce pioneer Tim Hayden and consumer behavior expert Tom Webster draw on their experience helping clients of all kinds to succeed with mobile? from startups to the world?s top brands. Packed with indispensable data and cutting-edge case studies, this guide will take you from planning to action to profit! Discover how customer mobile behavior is radically maturing and shifting Weave mobility throughout your marketing mix and business operations Prepare for the instant and impulse when your customer wants to buy Identify mobile tactics that are actually influencing purchases Earn confidence from customers that you will protect their privacy Use payment technologies to reduce friction and make it easier to buy Deliver richer, more powerful stories and mobile experiences Understand customers through ?Little Data?: qualitative studies to physically observe behavior Grasp purchase attribution: why people buy.…

N° de réf. du vendeur CIN0789751542G

Titre
The Mobile Commerce Revolution: Business Success in a Wireless World
Auteur
Tim Hayden
Éditeur
Pearson Education (US)
Année de publication
2014
État de l'article
Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
0789751542
ISBN à 13 chiffres
9780789751546
Série
Livre 46 sur 48: Que Biz-Tech

World of Books Inc

Montgomery, IL, Etats-Unis

Vendeur avec une évaluation de 4 étoiles

Vendeur AbeBooks depuis 23 mars 2026

Frais d'expédition à l'intérieur de ce pays : Etats-Unis

Article4 à 12 jours ouvrés3 à 6 jours ouvrés
Premier articleEUR 0,00EUR 9,77
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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