Modern Publicity, Posters and their designers, Art & Publicity

Complete run from 1924 till 1941 of the annual of the magazine Commercial Art for graphic design. The annual appeared under different titles from 1924 till 1991. Originally started as Posters and their designers in 1924, it became Art & Publicity in 1925, the following year Posters & Publicty until it continued in 1930 as Modern Publicity. From the issue of 1933-34 it is called “The annual of ‘Art & Industry’”. It was renamed once more in 1980, becoming World Advertising Review, and it appears to have ceased publication in 1991. From 1928 onwards the annual was edited by F.A. Mercer and W. Gaunt. The annuals were a show case of the best examples of graphic design (posters, packaging, advertisements, leaflets, folders, trade marks) by designers from all over Europe and the United States. Thousands of b/w illustrations and many, often full page and/or tipped in colour illustrations, especially in the early issues. Offered are the seventeen annuals from 1924 till 1941 and extra copies of 1926 and 1931. All annuals are complete, except for the 1928 copy that lacks pp. 145-146. The content of all copies is good to very good, although copies suffer from foxing of the text pages. Most copies show wear of the boards. Sometimes with pencil markings visible on frontispieces. Boards, spines and covers are in different states, as can be seen on one of the images. Description. 1924: back with small paper loss at the bottom and a cover with a small chip, bottom right; 1925: cover almost detached, some browning and staining of tekst pages; 1926 (two copies): one very good copy, the other bound in green boards with gilt lettering on the spine and the original cover (with small chip at the bottom right corner); 1927: cover detached and held in place by a Melinex wrapper, back with tears bu no paperloss; 1928: bound in blue boards, with embossed cover and gilt titling. Worn with heavy foxing of the text pages. With a three turn folded order form printed in red and black; 1929: nice copy with a crease at the bottom right corner. Back with no lettering, which indicates replacement. Very well done in the same colour as the cover; 1930: bound in grey cloth boards with blue lettering; 1931 (two copies): one very good with library stamp on the first page and some partly removed library sticker at the bottom of the spine. Cover and back have small signs of insect infestation. Other copy has partly detached back from the spine, book block broken; 1932: bound in cloth with yellow and brown boards, small tear at top of spine, formerly badly erased inscription at top of frontispiece, fine copy; 1933-34: red cloth binding, but seemingly lacquered or varnished afterwards with the title still visible. At the back a damaged advertisement is glued. Apart from this mutilation fine copy; 1934-35: bound in brown cloth with orange imprint, ex-library copy, boards worn and soiled with bumped corners and spine with tear from the top nearly till the bottom; 1935-36: bound in red cloth, remains of previous owner’s ex-libris, some foxing; 1936-37: soft cover in colour, spine is reinforced or repaired with blue linen tape, back has tear repaired with adhesive tape and signs of insect infestation. Text pages with foxing: 1937-38: bound in blue cloth with gold gilted lettering, ex-library copy with ex-libris library glued at the inside of the cover board. On several pages die-cut stamp of the library. Spine worn with small tears at the top and the bottom; 1938-39: bound in clean red cloth, remains of previous owner’s ex-libris on frontispiece, lightly slacked hinges, nice clean copy; 1939-40: bound in ivory cloth with red lettering, boards heavily soiled. Ex-library copy with ex-libris library glued at the inside of the cover board. On several pages die-cut stamp of the library; 1941: entirely dedicated to commercial and state propaganda. Bound in reddish cloth, sun faded at the spine and the edges.Small stain on the cover. Good copy.Ex-libris on frontispiece.…