The Modi Effect: Inside Narendra Modi's campaign to transform India

Lance Price

392 évaluations par Goodreads

Langue : anglais

Edité par Hodder & Stoughton, 2016

1473610915 / 9781473610910

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Lance Price, Hodder & Stoughton. How did a 'chai wallah' who sold tea on trains as a boy become Prime Minister of India? On May 16, 2014, Narendra Modi was declared the winner of the largest election ever conducted anywhere in the world, having fought a campaign unlike any before. Political parties in Britain, Australia and North America pride themselves on the sophistication of their election strategies, but Modi's campaign was a master-class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village. The solution? A 'virtual Modi' - a life-size 3D hologram - beamed to parts he could not reach in person. These pioneering techniques brought millions of young people to the ballot box - the holy grail of election strategists everywhere - as Modi trounced the governing Congress Party led by the Gandhi dynasty. Former BBC correspondent and Downing Street communications expert Lance Price has been granted exclusive access to Prime Minister Narendra Modi and his team of advisers. With complete freedom to tell it as he finds it, he details Modi's rise to power, the extraordinary election victory and its aftermath. The Modi Effect: Inside Narendra Modi's campaign to transform India lifts the lid on a whole new box of tricks, where message-management and IT wizardry combined to create a vote-winning colossus of awesome potency.…

N° de réf. du vendeur 9781473610910

Titre
The Modi Effect: Inside Narendra Modi's campaign to transform India
Auteur
Lance Price
Éditeur
Hodder & Stoughton
Année de publication
2016
Type de livre
Paperback
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1473610915
ISBN à 13 chiffres
9781473610910
Dimensions
163

Book Grocer

Tullamarine, VIC, Australie

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 15 octobre 2025

Frais d'expédition de Australie vers Etats-Unis

Article15 à 25 jours ouvrés15 à 25 jours ouvrés
Premier articleEUR 26,69EUR 26,69
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