Multimodality in Practice : Investigating Theory-in-Practice-Through-Methodology

Norris, Sigrid (EDT)

ISBN 10: 0415880378 / ISBN 13: 9780415880374

Edité par Routledge, 2011

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Détails bibliographiques

• Titre: Multimodality in Practice : Investigating Theory-in-Practice-Through-Methodology
• Éditeur: Routledge
• Date de parution: 2011
• Langue: anglais
• ISBN à 10 chiffres: 0415880378
• ISBN à 13 chiffres: 9780415880374
• Reliure: Couverture rigide
• État de l'article: As New

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Synopsis

In this wide-ranging collection, contributors present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts.

À propos de l?auteur

Sigrid Norris is Associate Professor of Communication and Director of the Multimodal Research Center at Auckland University of Technology in New Zealand. She is the author of Analyzing Multimodal Interactions: A Methodological Framework (Routledge, 2004), rosarot und schwarz (Deutscher Lyrik Verlag, 2008) and Identity in (inter)action: Introducing Multimodal Interaction Analysis (deGruyter, 2011).