This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on the rich diversity of the latest multimodal methods to critically reflect on shopping as a cornerstone of contemporary social life.

� propos de l?auteur:

Gitte Rasmussen is Professor of Social Interaction at the University of Southern Denmark.

Theo van Leeuwen is Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia.

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Articles li�s � Multimodality and Social Interaction in Online and...

Multimodality and Social Interaction in Online and Offline Shopping

Rasmussen, Gitte (EDT); Van Leeuwen, Theo (EDT)

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