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D�tails bibliographiques

Titre

MyLab Marketing with Pearson EText -- Access Card -- for Marketing Real People, Real Choices

�diteur

Prentice Hall PTR

Date de parution

2011

Langue

anglais

ISBN � 10 chiffres

013217684X

ISBN � 13 chiffres

9780132176842

Reliure

Couverture souple

�tat de l'article

Good

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A propos de ce titre

Synopsis

Real people, real choices–give students a real feel for marketing.

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Pr�sentation de l'�diteur

Real people, real choices–give students a real feel for marketing.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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