Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N� de r�f. du vendeur 16065273-20

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D�tails bibliographiques

Titre : Naked Marketing : The Bare Essentials

�diteur : Prentice Hall PTR

Date d'�dition : 2000

Reliure : Couverture rigide

Etat : Good

A propos de ce titre

Synopsis :

Book by Grede Robert

Pr�sentation de l'�diteur:

Before you spend two nickels on marketing, it is important to understand how those nickels should be spent. Q: With all the sexy new ways to do marketing from web sites to publicity with radio "shock jocks" what's an ambitious entrepreneur to do? A: Strip away all the hype and hoopla; get down to the basics of Naked Marketing. Here is a handy tool for business managers and entrepreneurs who want to get market-smart quickly and painlessly.

With real-life examples and effective techniques for nearly all business, the bare facts reveal how to: Develop a market plan, create the marketing budget, exploit publicity and mix mass media, personal selling and direct mail. Robert Grede offers lists of DO's and DON'T's. He shares winning strategies used by big-name companies and by small start-ups.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

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