Nation Branding: Concepts, Issues, Practice

Dinnie, Keith

ISBN 10: 0367569884 / ISBN 13: 9780367569884

Edité par Routledge, 2022

A propos de cet article

N° de réf. du vendeur 389501731

Détails bibliographiques

Titre : Nation Branding: Concepts, Issues, Practice

Éditeur : Routledge

Date d'édition : 2022

Reliure : Couverture rigide

Etat : New

Edition : 3ème Édition

A propos de ce titre

Synopsis :

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.

À propos de l?auteur:

Keith Dinnie is Head of Management and Marketing at the University of Dundee, School of Business, UK, and the founder of Brand Horizons (www.brandhorizons.com). Considered one of the world's leading experts on nation branding, he has published in several international journals, delivered keynote speeches, workshops, seminars and conference presentations across the world.