Netnography: Redefined

Robert Kozinets

25 évaluations par Goodreads

Langue : anglais

Edité par SAGE Publications Ltd, United Kingdom, London, 2015

1446285758 / 9781446285756

Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-UniWorldofBooks

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Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches,Netnography: Redefinedis an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor,Netnography: Redefinedincludes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefinedpresents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

N° de réf. du vendeur GOR009140507

Titre
Netnography: Redefined
Auteur
Robert Kozinets
Éditeur
SAGE Publications Ltd, United Kingdom, London
Année de publication
2015
État de l'article
Very Good
Reliure
Paperback
Langue
anglais
ISBN à 10 chiffres
1446285758
ISBN à 13 chiffres
9781446285756
Édition
2ème Édition
Poids de l'article
558 grammes
Dimensions
170 x 242

WorldofBooks

Goring-By-Sea, WS, Royaume-Uni

Vendeur avec une évaluation de 5 étoiles

Vendeur AbeBooks depuis 16 mars 2007

Frais d'expédition de Royaume-Uni vers Etats-Unis

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