Understanding the mind of the consumer is daunting for marketers. As science probes the interplay of reason and emotion in decision-making, this book offers analytical perspective on the brain, using biometric studies to blaze new frontiers in market research.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

Description de la librairie

Visitez la page d�accueil du vendeur

Informations commerciales relatives au vendeur

Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

Conditions de vente :

Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch

Conditions de livraison :

Orders usually dispatched within two working days.

Modes de paiement
accept�s par le vendeur

Ajouter aux demandes de livres

Articles li�s � Neuromarketing: Exploring the Brain of the Consumer

Neuromarketing: Exploring the Brain of the Consumer

Zurawicki, Leon/ Roth, Gerhard/ Dicke, Ursula

Neuf(s) - Couverture rigide

Informations commerciales relatives au vendeur