New Business Development Strategies for Achieving Sustainable Growth

In an increasingly competitive and fast-paced global economy, sustainable business success hinges on the ability to innovate, adapt, and execute well-informed strategies. The modern entrepreneur or business leader must navigate complex challenges, from securing funding and managing teams to leveraging technology and aligning operations with long-term goals. Strategic frameworks that integrate both foundational business principles and emerging trends are essential for building resilient, scalable enterprises. By promoting agility, innovation, and sustainability, this topic directly supports economic development and empowers a new generation of leaders to create lasting, positive impact across industries and communities. New Business Development Strategies for Achieving Sustainable Growth provides a comprehensive road map to build, grow, and sustain successful businesses in an ever-changing global market. It bridges the gap between theoretical knowledge and practical application, equipping readers with actionable strategies to navigate challenges, leverage opportunities, and achieve long-term business success. Covering topics such as adaptive business, digitalization, and property management, this book is an excellent resource for entrepreneurs, business owners, managers, executives, students, consultants, educators, researchers, academicians, and more.

Sriram Ananthan , Canadian writer, professor, and entrepreneur, Dr. Sriram Ananthan, has harbored an unwavering desire since his earliest memories – to lead a life brimming with fulfillment and achieve all of his dreams. Even during his formative years, he possessed the foresight that he could attain substantial success. Recognizing that education would be the cornerstone in realizing his aspirations, Dr. Sriram Ananthan pursued a Ph.D. in Marketing Management and holds an MBA. Armed with the knowledge he acquired during his academic pursuits, Sriram secured a position at a bank, where he served as an investment adviser at Royal Bank of Scotland. With over 20 years of industrial experience and a successful business that he has been running since 2009, he excelled in his 9-to-5 role and continued to learn and grow in the field of marketing. However, he sensed that his talents could be more effectively utilized in guiding other professionals towards success. This realization prompted his gradual transition into the role of an entrepreneur. Today, drawing upon over two decades of comprehensive business development experience, Sriram passionately serves as a professor, mentoring young professionals as they embark on their entrepreneurial journeys. Through these interactions, he communicates with and inspires them to toil diligently, amass knowledge, and above all, relentlessly pursue their dreams – just as he has done. In addition to his academic and entrepreneurial pursuits, Dr. Ananthan is the founder of shifttocanada.com, settlen.com, and hightablepublishing.com. He is also a devoted yoga practitioner, enriching his own life through the practice. Furthermore, he is a prolific author, having written over 20 books across various fields, cementing his reputation as a versatile and accomplished writer.

Thirupathi Manickam , M.Com, M.Phil, B.Ed, TN-SET, KSET, Ph.D., works as an Assistant professor in the Department of Professional Studies at CHRIST (Deemed To Be University), Bangalore. It is one of the leading institutions in Bangalore, Karnataka, and the institution is Accredited by NIRF, NBA and NAAC Accredited university. He has more than seven years of teaching and Research experience. He has 67 citations and four h-Index. He has published 25 research papers in Scopus, Web of Science, UGC-CARE, and UGC-approved and leading international journals, and 14 presented papers at national and international conferences. He has also participated in over 40 seminars, conferences, FDP & workshops at the National and International Levels. His areas of expertise are Financial Accounting, Corporate Accounting, Financial Management, Management Accounting, Taxation, Digital Marketing and Technology Management.

Dr. Dhanabalan Thangam is an accomplished academician and researcher in the field of Marketing and Management, with over a decade of experience spanning teaching, research, and postdoctoral work. He is currently serving as an Associate Professor at Presidency College and Business School, Bengaluru, a position he has held since October 2022. He brings with him over 10 years of research experience, 8 years of teaching, and 2 years of postdoctoral work at Konkuk School of Business in Seoul, South Korea. He has previously worked with reputed institutions such as Acharya Institutes and Alagappa University. Dr. Dhanabalan holds a Ph.D. in Management from Alagappa University and is certified in Digital Marketing. His expertise lies in business administration, research, and statistics, making him a valuable contributor to academic and corporate development alike.