The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials S.)

John Grant

ISBN 10: 1587990245 / ISBN 13: 9781587990243

Edité par Texere Publishing 26/08/2000, 2000

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9781587990243

Synopsis :

Marketing is a vital function of modern business. It plays a key role in the future success of every company - large and small. But the social world around us is changing rapidly. People's wants, needs and beliefs no longer conform to the rigid and predictable 'types' of yesterday that enabled easy targeting. The old rules of marketing don't seem to work any more. A new set of rules is required to enable companies to thrive in the future markeplace. The New Marketing Manifesto is a pioncering book that sets out the 12 new marketing rules for anyone aiming to build tomorrow's successful brands that have applied New Marketing methods.

À propos de l'auteur: John Grant was a founding partner of St. Luke's Communications, which was Campaign magazine's UK 'Advertising Agency of the Year' in 1997. A frequent speaker at marketing and market research conferences, he currently works as an independent consultant to clients on new frontiers in marketing and business strategy. His recent clients include Arthur Andersen, Coca-Cola, IKEA and Carlton TV.

Détails bibliographiques

Titre : The New Marketing Manifesto: The 12 Rules ...
Éditeur : Texere Publishing 26/08/2000
Date d'édition : 2000
Reliure : Couverture souple
Etat : Very Good
Edition : 2ème Édition