Synopsis
The Digital Revolution is over. Technology is changing toward growing communication rather than computation and the formation of a Network culture. The major change has not been the growth of computers but the increased communications between these computers. A new order is being created in which connexity is everything. This is having an effect on the economy and economic practice. In this text, Kevin Kelly presents 10 new rules that outline this revolution. From these he prescribes 12 strategies. The message of the Network Economy is, according to Kelly, "Don't solve problems, seek opportunities". This new economy is based on innovation, imagination and originality rather than the old process of repetition, productivity and automation.
Présentation de l'éditeur
The classic book on business strategy in the new networked economy— from the author of the New York Times bestseller The Inevitable
Forget supply and demand. Forget computers. The old rules are broken. Today, communication, not computation, drives change. We are rushing into a world where connectivity is everything, and where old business know-how means nothing. In this new economic order, success flows primarily from understanding networks, and networks have their own rules. In New Rules for the New Economy, Kelly presents ten fundamental principles of the connected economy that invert the traditional wisdom of the industrial world. Succinct and memorable, New Rules explains why these powerful laws are already hardwired into the new economy, and how they play out in all kinds of business—both low and high tech— all over the world. More than an overview of new economic principles, it prescribes clear and specific strategies for success in the network economy. For any worker, CEO, or middle manager, New Rules is the survival kit for the new economy.
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